Farah has a wealth of experience across a diverse range of industries including finance, aviation (Virgin Atlantic and British Airways), food and beverage and film both in Southeast Asia and the U.K. She has variously held relationship, project and business management roles and been responsible for company finance operations. Farah has driven business start-ups and has expertise in business development, marketing and general management.

Farah is a graduate from the University of Arts (Chelsea College of Art & Design), London.